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Account manager introduction email template

A good intro makes the customer feel handed off with care, not passed along. Say who's taking over, why, and that nothing they rely on is changing.

Subject line

Meet [AM name], your new point of contact at [company]

Email body

Hi [first name], I'd like to introduce you to [AM name], who's taking over as your main point of contact at [company] starting [date]. [AM first name] has been with our team for [time/context] and already knows your account, so you're in good hands. I've shared everything we've worked on together so the handoff is smooth. Nothing about your setup, pricing, or support changes. You'll have [AM first name] looking out for you day to day. You can reach them anytime at [email/phone]. I've cc'd them here so you can say hello. Thanks for being a customer. It's been a pleasure. Best, [Your name]

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When to use this email

  • A customer is being assigned a new account manager

  • You're handing off a relationship you've owned

  • You want the customer to feel reassured, not abandoned

Tips for making it yours

Cc the new AM so the customer can reply to both

Spell out what stays the same: pricing, support, setup

Give one line of credibility about the new contact

Share account context internally before sending

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