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Damaged item response email template

A customer who opened a damaged box is already let down, so the reply has to fix it fast, not interrogate them. This template apologizes, offers an immediate replacement or refund, and keeps the only ask (a quick photo) as light as possible.

Subject line

So sorry about your [item], let's fix this

Email body

Hi [first name], I'm so sorry the [item name] arrived damaged. That's not the unboxing we wanted for you. Let's make it right straight away. I can send a free replacement today, or refund you in full, whichever you'd prefer. Reply and let me know. The only thing I need is a quick photo of the damage so I can flag it with our warehouse and stop it happening again. No need to send the broken item back, so please keep or recycle it. If you'd like the replacement, it'll go out as soon as I hear from you and should arrive in [timeframe]. Sorry again for the hassle. We'll get this sorted. Best, [Your name] [Company]

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When to use this email

  • A customer reports an item arrived damaged, defective, or broken

  • You want to lead with the fix instead of asking for proof first

  • You want to offer replacement or refund and let the customer choose

Tips for making it yours

Apologize plainly in the first line before getting to logistics

Offer both a replacement and a refund and let them pick

Ask for a photo as a single light request, not a condition

Tell them to keep the item so they're not stuck repackaging something broken

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