When to use this email
A day or two after the welcome email, once the account is active
The customer hasn't completed setup yet
You want to drive them to a clear activation milestone
You want to offer a call without making it the only option
Tips for making it yours
Name the milestone that means they're set up, not only logged in
Keep the steps to three; a longer list stalls people
Offer the call as an option, not a requirement
Tie the last step to the payoff they signed up for
