← Email templates

Customer onboarding email template

This is the email that follows your welcome message, the one that gets people set up. It names the milestone that means they're up and running, and offers help if they want it.

Subject line

Let's get you set up on [product]

Email body

Hi [first name], Now that you're in, let's get [product] working for you. Most people are set up in about [time] by doing these three things: 1. [First setup step, the foundation] 2. [Second setup step] 3. [Third step that hits the first milestone] That third one is the moment it clicks. Once you've [done the key action], you'll [the payoff they care about]. If you'd rather walk through it together, grab a 15-minute setup call here: [link]. Or reply with a question; I'm happy to help. Here's the full setup guide if you want it: [link]. Talk soon, [Your name] [Company]

Customize with AI

When to use this email

  • A day or two after the welcome email, once the account is active

  • The customer hasn't completed setup yet

  • You want to drive them to a clear activation milestone

  • You want to offer a call without making it the only option

Tips for making it yours

Name the milestone that means they're set up, not only logged in

Keep the steps to three; a longer list stalls people

Offer the call as an option, not a requirement

Tie the last step to the payoff they signed up for

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