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Password reset email template

A password reset email has one job: get the right person back into their account fast, without confusing anyone who didn't ask for it. Keep it short, clear, and reassuring.

Subject line

Reset your [product] password

Email body

Hi [first name], We got a request to reset the password for your [product] account. Click below to choose a new one: [Reset my password (link/button)] This link expires in [time, e.g. 60 minutes], so it's best to use it now. If it's expired by the time you click, request a new one from the login page. Didn't request this? You can safely ignore this email. Your password won't change unless you click the link above. If you keep getting reset emails you didn't ask for, let us know at [support email] and we'll take a look. Thanks, [Company]

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When to use this email

  • A user requested a password reset from your login or account page

  • You're setting up the transactional email for forgotten passwords

  • You want a version that reassures users who didn't request it

  • You need a clean, on-brand replacement for a default system email

Tips for making it yours

Make the reset action a single, obvious button or link

Always state the expiry window so the link doesn't feel broken later

Include the "didn't request this" line; it prevents support tickets and worry

Give a path for repeated unwanted resets, which can signal an issue

Selvo Help Center

Turn this answer into a page customers find themselves

Publish the answer once in your Selvo help center and customers solve it without emailing you. Fewer of these tickets reach your inbox, and your AI agent can cite the article when one does.

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This is the email that follows your welcome message, the one that gets people set up. It names the milestone that means they're up and running, and offers help if they want it.

SaaS onboarding sequence

A good onboarding sequence does one job per email and never asks for everything at once. This is a four-email drip you can adapt: welcome, first key action, a second use case, then a check-in.

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Suspension emails are tense by nature, so clarity is kindness. State the reason plainly, explain what's affected, and give the exact steps to get back up and running.

Browse all 47 support email templates →

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