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Customer success email template

A good check-in isn't a sales pitch in disguise; it's a real pulse check. This template asks how things are going against the customer's goal and offers a hand before anything goes sideways.

Subject line

How's [product] working out for you?

Email body

Hi [first name], You've been using [product] for a [few weeks / couple months] now, so I wanted to check in. When you started, you mentioned you wanted to [their goal]. How's that going? I'd love to hear what's working and what isn't. If you're stuck on anything, I'm happy to jump on a quick call or point you to the right resource. Let me know. And if you're ready to do more with [product], I can walk you through what that looks like, no rush at all. Talk soon, [Your name] [Company]

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When to use this email

  • A few weeks or months into the relationship

  • When you want a genuine pulse check, not a pitch

  • Before a renewal or expansion conversation

  • When a customer has gone quiet

Tips for making it yours

Reference the goal they told you at signup

Lead with help, not with the upsell

Offer a call or a resource, their choice

Keep the expansion mention light and optional

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