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Order confirmation email template

An order confirmation should do two jobs at once: reassure the customer the order went through, and tell them what to expect next.

Subject line

Order [order number] confirmed

Email body

Hi [first name], Thanks for your order! We've got everything and it's confirmed. A quick recap: [item(s) and quantity] Total: [amount] Order number: [order number] We're getting it ready to ship now. You'll get another email with tracking as soon as it's on its way, usually within [processing time]. If anything looks off, reply to this email and we'll sort it out. Thanks again, [Your name] [Company]

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When to use this email

  • A customer has placed an order and you want to confirm it

  • You want to set expectations for shipping before they ask

  • You're sending the first touch in a post-purchase sequence

Tips for making it yours

Recap the items and total so they can double-check

Tell them when to expect a tracking email

Make the order number easy to spot

Invite a reply if something looks wrong

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