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Shipping confirmation email template

Once an order ships, the customer wants one thing: a tracking link and a rough idea of when it lands.

Subject line

Your order [order number] is on its way

Email body

Hi [first name], Good news: your order [order number] is on its way! Carrier: [carrier] Tracking number: [tracking number] Track it here: [tracking link] Estimated delivery: [delivery date] Tracking can take a few hours to update, so don't worry if it's quiet at first. If it hasn't arrived by [delivery date], reply and we'll chase it down with the carrier. Enjoy, [Your name] [Company]

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When to use this email

  • An order has shipped and you have a tracking number

  • You want to cut down on where-is-it questions

  • You're following up an order confirmation with the next step

Tips for making it yours

Put the tracking link front and center

Name the carrier so they know who to expect

Set a clear estimated delivery date

Tell them what to do if it doesn't arrive

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