A price increase email earns trust by being direct: the new number, the date it applies, and an honest reason.
A change to your pricing on [date]
Hi [first name], I want to give you plenty of notice: starting [date], your [plan] price is moving from [old price] to [new price] per [billing period]. We've held this price for [time period], and in that time we've added [specific improvements]. This change lets us keep investing in those. You don't need to do anything. The new rate applies on your next renewal after [date]. If you'd like to talk through your plan or options, I'm happy to. Thanks for being with us. Best, [Your name] [Company]
You're raising prices for existing customers
A plan or tier is being repriced
You want to give advance notice before renewal
Give the exact old and new price
Set the date clearly and early
Name real improvements, don't oversell
Offer a conversation for anyone unsure
Selvo's AI agent learns your help center and answers questions like this one automatically, citing its sources and handing off to a human when it isn't sure. You keep the templates for the replies that still need you.
See how Selvo AI Agent worksAn invoice email should make paying you effortless: what it covers, how much, by when, and the link to do it.
A failed-payment email should feel like a helpful heads-up, not a warning. Most declines are an expired card, not a problem.
An auto-renewal notice should hold no surprises: the date, the amount, the plan, and an easy way to change course.
A renewal reminder is a chance to remind someone why they signed on, then make continuing the easy choice.
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