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Subscription renewal email template

An auto-renewal notice should hold no surprises: the date, the amount, the plan, and an easy way to change course.

Subject line

Your [plan] renews on [date]

Email body

Hi [first name], A quick reminder that your [plan] subscription will automatically renew on [date]. We'll charge [amount] to your [payment method] on file, and you'll be set for another [billing period]. If you'd like to switch plans, update your card, or cancel before then, you can manage everything here: [billing link]. Any changes you make before [date] take effect right away. Nothing's needed if you're happy to continue. Best, [Your name] [Company]

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When to use this email

  • A subscription is set to auto-renew

  • You're required to send advance billing notice

  • You want to reduce surprise-charge disputes

Tips for making it yours

State the exact date and amount

Confirm the card on file

Link to a self-serve manage page

Make clear no action is needed to continue

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