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Renewal reminder email template

A renewal reminder is a chance to remind someone why they signed on, then make continuing the easy choice.

Subject line

Your renewal is coming up on [date]

Email body

Hi [first name], Your [plan] is up for renewal on [date], and I wanted to check in before it does. Over the past [time period], you've [specific value, e.g. resolved X tickets, saved Y hours], which is exactly what we hoped you'd get out of it. If you'd like to keep going, there's nothing to do; it'll renew at [amount] on [date]. If you'd rather adjust your plan or talk through how it's going, reply here or grab a time: [link]. Either way, glad to have you with us. Best, [Your name] [Company]

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When to use this email

  • A renewal is approaching and you want confirmation

  • You're nurturing an at-risk or high-value account

  • You want to open a conversation, not only bill

Tips for making it yours

Recap a specific result they got

Give the date and amount plainly

Offer a real way to talk, not only renew

Keep it warm; this is a relationship touch

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