A trial-ending email should remind people what they'd lose and make upgrading the obvious, easy next step.
Your trial ends in [days]: what to know
Hi [first name], Your [product] trial ends on [date], so I wanted to make sure you don't lose what you've built. During the trial you've [specific value, e.g. set up your inbox, resolved X conversations], and all of that stays in place if you upgrade. If the trial lapses, you'll lose access to [features] on [date]. Keeping it going takes about a minute: [upgrade link]. Not sure if it's the right fit yet? Reply and tell me what you're trying to do. I'm glad to point you to the right plan or help you get more out of it first. Best, [Your name] [Company]
A free trial is about to end
You want to convert trial users before they lapse
Someone hasn't upgraded but is actively using the product
State the exact end date and days left
Name what they'll lose specifically
Recap the value they've already gotten
Make upgrading one click and offer help
Publish the answer once in your Selvo help center and customers solve it without emailing you. Fewer of these tickets reach your inbox, and your AI agent can cite the article when one does.
See how Selvo Help Center worksAn invoice email should make paying you effortless: what it covers, how much, by when, and the link to do it.
A failed-payment email should feel like a helpful heads-up, not a warning. Most declines are an expired card, not a problem.
A price increase email earns trust by being direct: the new number, the date it applies, and an honest reason.
An auto-renewal notice should hold no surprises: the date, the amount, the plan, and an easy way to change course.
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